Fast food advertising to children essay

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  1. CHECK THESE SAMPLES OF Affect of junk food advertising on children
  2. Essay about Fast-Food Advertising Causes Obesity
  3. Essay about Junk Food Advertisements During Children's Programs -- Healt
  4. The Effects Of Advertising On Children 's Obesity Rate

Throughout the s and early s, the controversy stemming from this issue stimulated considerable research. The main concern was whether marketing aimed at children, particularly those under the age of 8….

Childhood Obesity: Do junk food adverts really influence children? - Cancer Research UK

Children became the target of advertising that concerned by the academic world since the s. McNeal and consumer advocates determined that children was a market as well as consumer Macklin, From then on, a dramatic growth on children targeting advertising was experienced in this period. Meanwhile, children simulated…. Since having my own family I am aware just how testing it can be spending your day in the company of 2 children, let alone 30 or 40! How they do it, I will never know.

CHECK THESE SAMPLES OF Affect of junk food advertising on children

What people often forget is that it is an industry where employers…. The Negative Impact of Advertising to Children As citizens in the modern world, we are used to being bombarded with over 3, advertisements over the course of our day American Academy of Pediatrics, Advertisements are so common that we often do not realize we are viewing them. Originally, an advertisement was a way to reach the world. In the early days of television, the programming had to be entertaining for many demographics, because there were only a few channels that targeted a mass….

Effects of cartoons on children INtroDucTioN:Cartoons have been a staple of childhood development since the early 20th century. Two thirds of infants and toddlers watch an average of two hours of television a day, according to a recent study. While watching cartoons, a child's brain processes graphic images, educational information and violent acts. The idea is to get the children while they are young to buy them into the company. In addition to targeting children, these companies go a step further. They also target specific ethnic groups.

It is unfortunate that the fast food industry specifically targets minorities. African Americans and Hispanics are two of the most currently unemployed groups in the United States. After seeing these numbers, the fast food industry recognizes that it is very likely minorities do not have a whole lot of money, and it is part of their logic to draw them to their restaurants, because eating fast food is a cheaper way of accessing food as opposed to going to the grocery store. Again, targeting minorities can lead to increased obesity rates in minority groups alone.

It is an even bigger problem here due to the fact that many of the parents of these young folks are still recovering from the recession and are trying to find work if they are unemployed.

Essay about Fast-Food Advertising Causes Obesity

They may not have the money to go and buy healthier foods, and they may not have the time to cook healthy, homemade meals for their children. Eating a quick meal on the school bus or at lunch may be the only meal that some of these underprivileged children get.

The greed of these fast food companies is really highlighted when they target specific groups that they know are having a hard time making ends meet. The result, unfortunately, could lead to health problems for these young people in the future. If their nutritional habits do not change, then they could become victims to conditions like diabetes and cardiovascular disease.

Another large group of youth that the fast food industry targets is teens. Taco Bell is one of the main food chains to advertise towards teens. They have targeted teens in their TV and radio advertising, and one of their main selling points is that Taco Bell is perfect for a midnight snack. In addition to Taco Bell, there are other restaurants that have targeted teens as well.

It is clear that none of these companies are offering healthy food to these young adults, and that is very problematic because the teenage years are when youth become adults. It is important for them to be exposed to the right foods to eat so that in their adulthood, they can lead healthy lives. If teens become accustomed to consuming soda and fast food frequently, the importance of eating a balanced diet could be lost. Television is the main vehicle used by fast food companies to reach their target groups.


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The companies know exactly which networks children prefer to watch, which enables them to send more advertisements to those networks. Nickelodeon, Cartoon Network, and Disney rank among the top television channels watched by children. In their study, they used the top ten networks that children watch, and track the number of ads shown, then compare them to how many hours of TV children watch per day to determine how many food ads children will see per day.

The study showed that kids ages two to seven see twelve food ads per day, kids ages eight to twelve see 21 food ads per day, and kids ages thirteen to seventeen see 17 food ads per day. For each respective age group, this translates to 4,, 7,, and 6, food ads seen per year Gantz, et.

Essay about Junk Food Advertisements During Children's Programs -- Healt

Out of all 8, food ads that were reviewed in the study, there were no ads whatsoever for fruits and vegetables that targeted children or teens Gantz, et. The fact that there were no ads for fruits and vegetables that targeted children or teens is unacceptable. This is a ton of ad time seen by these young people every year, and could have a negative effect on their future. If fruits and vegetables continue to be the minority in these advertisements, the future of these children is at jeopardy.

The obesity rate is already climbing at a monstrous rate, and kids seeing thousands of fast food ads per year will only make matters worse.

In addition to using the television to pinpoint consumers and reach them on a broad scale, websites are also given in these commercials. The invention of the Internet has given companies yet another way to reach their customers on a very broad scale. Again, the same method of attracting the customer at a young age is used, in order to milk the most money they can out of them during their childhood.

The Effects Of Advertising On Children 's Obesity Rate

The games and activities included on websites such as this draw in these young minds. As soon as you enter ronald. The innocence of this website is the most dangerous part. While it seems overly kid friendly, it is actually doing more harm than good. It is a trap for children to become lured into this system, and want to go to that specific restaurant, all due to the fact that they enjoy spending time on their website.

In , these thirteen websites had , unique child visitors, and , unique teen visitors on average each month during this year Fast Food FACTS. A unique visitor to a website is a person who visits this website more than once.

To translate to this situation, this means that each one of those hundreds of thousands of people who visited these web sites have been on it more than once. The creation of Facebook and Twitter have given fast food companies easy ways to access their customers. They also have different pages that branch out across the world to cater to different countries like Mexico, Malaysia, and Argentina. Tapping the three kids' markets. American Demographics. Children and TV advertising: nowhere to run, nowhere to hide.

J Dev Behav Pediatr. What's the Big Dif'? Food Advertising in the United States. America's Eating Habits: Changes and Consequences. USDA; The Kids Market: Myth and Realities. Children's purchase requests and parental responses: results from a diary study. Journal of Advertising Research. Assessing compliance with industry self-regulation of television advertising to children. Applied Communication Research. Consumer socialization of children: A retrospective look at twenty-five years of research.